Because language is significant. It has the power to both create and deconstruct oppression, and we need to be conscious of they way we communicate and the subtle effects of our words. That's why.
Firstly let's characterise what I mean by "language". In any discussion about oppressive vocabulary, the argument usually works off an understanding of the mechanisms and impact of language in human society. Without going too meta-postmodern-etymologic-philosophical-theory, we need to consider that society was conceptually built with words; this explains why humans have a more complex social structure than other species who have less sophisticated forms of communication. It is this communication that creates the expectation and mores of modern society (by modern I mean post cave-people era). The vocabulary we use has a specific purpose to communicate meaning with other people, and to create or consolidate social norms which we construct to live communally.
Basically, words have meaning because they are tools of communication, and communication collectively establishes social expectation and norms. So it makes little sense to claim that words are empty, and they only carry the meaning an individual chooses to place in it. The word "slut" is not harmless because you as an individual chose to make it so; it is inherently associated with the patriarchal paradigm of sex because society collectively established this when it chose to use those four letters to communicate disgust at female sexuality.
Alright, so words are largely slave to their connotations regardless of contextual use, but why is it so important to monitor our personal languages?
What we need to achieve is a safe space for oppressed and marginalised people to express their experiences, feelings and perspective on issues that affect them. When people argue that reverse racism/sexism etc. exists because there is no true reason to differentiate between "prejudice" and "oppression", rather than loyally serving the holy English language they are actually denying oppressed people a space to express themselves. If we do not recognise a difference between "discrimination/prejudice" and "oppression/--ism", we block any marginalised person from being able to describe their experiences of disadvantage caused by a power majority. For example, if an African American person was denied a job opportunity because their natural hair was deemed inappropriate for the workplace, they would say they were a victim of racism. However if we established that there is no different connotation between "racism" and "prejudice", a white person who was denied a job based on their race (unlikely) could also say they were oppressed by racism. But this erases the collective experience of black people who exist under and institutionalised expectation that black people are less intelligent and less valuable to the workforce than white people. Both people in this scenario were unfairly treated and discriminated against, but by giving different connotations to be assigned to "discrimination" and "racism", we allow the black person to express their experiences within a wider context of oppression, as opposed to erasing this background by viewing their rejection as being "the same situation" as their white counterpart.
Jokes also need to be monitored, as humour is often used as an excuse for blatant oppressive language. The joke about the Japanese tourist is not funny because it is an example of quality humour, it is funny because we have been conditioned to view Asian stereotypes as ridiculous and laughable. The joke about the woman who can't fix her car isn't funny because of its clever wit, it is funny because we view women as ditsy, dumb, helpless and unskilled at "masculine" activities, and it plays on those assumptions. By telling these jokes, we enforce that process of communication outlined above. If we use language to perpetuate oppressive tropes, even if we don't mean to be offensive, we validate oppression by using our words to communicate the legitimacy of these tropes.
We need to make a space within language for gay people to express their identities without it being associated with something negative ("oh man, that's so gay!"). We need to make a space within language for women to speak about their experiences with sexism. We need to make a space within language for People of Colour to embrace their cultures without it being appropriated and bastardised.
And we need to give that language respect.
xx
Hannah
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